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Tahoe Riverfront Realty, Inc
Dave Westall’s Powerful 7 Point Marketing Plan
With my proven real estate marketing plan I can help you sell your Truckee Real Estate or Lake Tahoe Property quickly and for top dollar in any market. Below I have prepared an outline of what I will do to help ensure that the sale of your Tahoe Real Estate is successful and helps you achieve your goals. Please Contact Me if you have any questions as I am happy to help you out in any way possible.
1. MARKET ANALYSIS
- Thoroughly inspect your home and outline all the important features and upgrades.
- Determine the Fair Market Value of your property by completing a detailed market analysis.
- Provide an estimate of the selling expenses to show your net proceeds.
- Execute a listing agreement authorizing us to market your property.
2. PROPERTY ENHANCEMENT
- Prepare a written home enhancement proposal and budget for your approval.
- Recommend repairs and improvements to sell your property for the highest price.
- Schedule and supervise the home enhancement program, with your approval.
- Suggest additional enhancement and repairs based on buyer feedback.
3. SALES PROGRAM
- Prepare and submit accurate information to the Multiple Listing Service (MLS).
- Photograph your property for the MLS and Internet web sites.
- Install a high-security, computerized lock box to facilitate showings.
- Display your home to our sales staff and other agents by hosting a broker caravan.
- Promote your property by networking with Tahoe Riverfront Realty, Inc. sales people and active agents from other companies.
- Create a custom color photo brochure outlining the key property features.
- Install a for sale sign on your property to generate buyer calls.
- Feature your home on the Internet through numerous channels including my website and blogs
- Design a custom web site exclusively for your home to give the best Internet presence.
- Produce a video tour an/or virtual floor plan to prospective buyers.
4. COMMUNICATION PROGRAM
- Send you a printed copy and a link to the MLS presentation for your approval.
- E-mail you links to all the Internet presentations for your approval.
- Visit your home weekly to check on showings and refill brochures.
- E-mail you direct feedback from other agents on all showings.
- Call or meet with you regularly to report on the activity and review market conditions.
- Provide regular updated written market reports showing the latest market activity.
- Constantly review our marketing strategy and adjust as needed to get your home sold.
5. STRUCTURING THE SALE
- Carefully review and present all offers for your consideration.
- Qualify the prospective buyers to be sure they are able to purchase your property.
- Prepare a strong counter offer to create a solid transaction that will close on time with no surprises.
- Determine an adequate purchase deposit to solidify the transaction.
6. TRANSACTION MANAGEMENT
- Manage all the details of your real estate transaction.
- Open escrow and review the escrow instructions.
- Create an escrow timeline so that everyone involved in the transaction is on the same page.
- Help facilitate the property, termite and other inspections.
- Supervise any agreed-upon home repairs.
- Assist with all disclosures, including the seller's TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures.
- Oversee the loan approval process to be sure your transaction closes on time.
- Coordinate and supervise the appraisal process to ensure the proper value.
- Order the preliminary title report and review the condition of title.
- Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings.
- Provide updated preliminary closing statements for your review.
- Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.
7. SERVICE AFTER THE SALE
- Help arrange to wire your net proceeds into your bank account.
- Review the final closing statement to ensure accuracy.
- Give you a CD containing all your real estate transaction documents. This is a valuable reference for the future.
- I will also keep in touch to discuss issues with your new property, provide recommendations for service providers, and help with any questions you might have.
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